Wish I was able to attend this great seminar -- here's the highlights of the conversation from my point-of-view.
See all points at http://fashionablymarketing.me
What Being “Social” Does For Fashion
1. Commerce is based on a consumer (people) driven economy; with retail, social is the underlying fabric, technology has facilitated that the two merge. With social commerce, personalization is key in this world now. Social media plays a big part in this.
3. Consumers justify price with personalization. Brands can accomplish social successes through one-on-one connection with customers; it is imperative. By simply responding to a tweet, brands can easy do this.
5. Companies shouldn’t allow one employee to become a Twitter star; give a brand’s Twitter access to multiple people. Community members want to connect to the brand employees, not just the company Twitter account.
How do you engage people who don’t know about your brand?
Simple, your brand should have a niche. Find people who are talking about your niche.
9. How do you want your social strategy to be shaped? Look at the people who are doing it right. Some of the brands doing social media very well: The Limited, Diesel, Bonobos, ModCloh, Urban Outfitters, LOFT and Target.
10. How does a brand or retailer measure social media? Measuring social media is about measuring community and audience engagement. Software tools such as Attensity 360 can help you figure this out, too. Social media success is measured differently based on your brands marketing/revenue objectives. You’ll now hear about “sentiment.”
11. Fashion is going OPEN SOURCE! Sites like @LookbookDOTnu @FashionStake @Polyvore and @SenseOFashion are democratizing fashion, essentially bringing in the open source model to the industry. There is an irreversible shift of the power to the consumer – consumers want the very best and it’s all individual. Democratization of fashion is redefining who influences and communicates.
This sounds like great information. Bringing the social media revolution to the fashion and especially the Jewelry industry is definitely needed. We Jewelers need to stake a claim in the next gen client's minds. And they are out there searching for you on the web.
Posted by: Calla Gold | October 16, 2010 at 05:22 PM