Jewelry Business Guru by Cindy Edelstein

Everyone's Doing It: Brands Take on Social Media - Media News - WWD.com

For fashion companies, 2009 is turning out to be the year of social media.

"Once reluctant to cede control, brands and retailers from low to high are embracing social media and using it to boost sales and brand awareness. Having a presence on the top five social sites — Twitter, Facebook, MySpace, Flickr and YouTube — is de rigueur. The top luxury fashion brands on Facebook in terms of fans are Gucci, Chanel, Dolce & Gabbana, Ralph Lauren, Coach and Prada (although the Prada page is an unofficial one), according to New York University professor of marketing and Red Envelope founder Scott Galloway. Luxury fashion brands with the most Twitter followers are Vuitton, Tory Burch, Yves Saint Laurent and Christian Dior."

read more:  Everyone's Doing It: Brands Take on Social Media - Media News - WWD.com.

Jewelry worn at the 2009 Primetime Emmys - a score card (in progress!)

Not all reports are in but here's what I could find Monday morning after the 2009 Primetime Emmys.

Please feel free to add more in the comments area and I'll update the list. Hope I got it all correct; I scoured the 'net this morning using info from www.stylelist.com and www.instyle.com, mostly.

The list was later confirmed by a press release for the Platinum Guild which listed 24 stars who wore platinum jewels. Style Expert Michael O'Connor is the platinum star of the Red Carpet.

This is the score card thus far ... wish I saw more of my favorite designers but I do understand the hollywood buzz machine. At least we can say that shoulder duster earrings, big cuffs and one large knucklebuster rings were the winners last night. For the "year of the statement necklace" we only saw a few. I'm guessing the stylists think about how their clients will be photographed for the evening and prefer a bare necklace for some reason. There's always a reason!

Sharon Lawrence = Erica Courtney

Eva La Rue = Erica Courtney

Carrie Preston = Erica Courtney

 Karina Smirnoff = Erica Courtney

Kate Flannery = Erica Courtney

January Jones = Neil Lane

Patricia Arquette = Neil Lane

Julia Louis Dreyfus = Neil Lane

Alicia Witt = Neil Lane

Cat Deeley - Neil Lane and Royal Asscher ring

Kathy Griffin = Neil Lane

Lisa Edelstein = ring by Fei Lui and earrings + bracelet by Neil Lane

Hayden Panettiere = 19th-century diamond shell earrings + diamond/18kt-gold snake necklace by Fred Leighton

Tina Fey = Fred Leighton

Mariska Hargitay = Fred Leighton

Toni Colette = Fred Leighton

Glenn Close = Fred Leighton

Marcia Gay Harden = Fred Leighton

Debra Messing = Lorraine Schwartz

Dana Delaney =Lorraine Schwartz

Christina Applegate = Lorraine Schwartz

Blake Lively = Lorraine Schwartz

Heidi Klum = collarbone-dusting black diamond (90 carats!) tassel earrings by Lorraine Schwartz

Elizabeth Moss = Chopard says one online source but Platinum Guild says Jacob & Co.

Allison Hannigan = Chopard

Melora Hardin = Chopard

Amy Poehler = Chopard

Maria Menounos = Chopard

Holly Hunter= Martin Katz

Sally Fields = Martin Katz

Jennifer Carpenter = Martin Katz

Jennifer Morrison = Cartier

AnnaLynne McCord = Yuka Kobayashi for Kuwayama from Japan

Kim Kardashian = XIV Karats pave diamond hoops

Kristen Chenowith = Tiffany

Ginnifer Goodwin chose diamond stud earrings and a rose gold rock necklace by Ivanka Trump Fine Jewelry

Chloe Sevigny = a vintage ring, bracelet and brooch from the Nadine Krakov Collection in Beverly Hills

Rose Byrne = diamond flower earrings by Judith Ripka and Royal Asscher ring

Leighton Meester =bold statement gold cuffs and chandelier earrings by Cathy Waterman

Olivia Wilde = Kwiat

Jessica Lange = Kwiat

Jeanne Tripplehorn = Diamonds in the Rough

Padma Lakshmi = Padma Lakshmi collection

Sandra Oh = Tacori earrings

Kate Walsh =18Kt Yellow Gold and Diamond Earrings and Vintage 18Kt Yellow Gold/Platinum and Diamond Bracelet and Cuff Bracelet

 

Social media policies from 80+ organizations -- craft yours after reading theirs

Have you thought about what's ok and what's not for your employees to say about you/your company on twitter, facebook, et al? Think they're NOT talking about you?

Read other's policies on Mashable.com and then come up with your own:

One of the key challenges for modern organizations is to define a social media policy. What’s acceptable? What isn’t? And how should you go about creating such a document for your workplace?

read rest of article

Jewelers Should Be Efficient With Your Social Networking

  Budget your time wisely -- or risk being ruled by the internet, says Starr Hall, author of Get Connected: The Social Networking Toolkit for Business, available from Entrepreneur Press.

 In a recent Entrepreneur.com article Hall advises using third party "helper" programs to manage your various social media sites.  For instance, Tweetdeck helps you tie your Twitter updates with your Facebook updates. And Facebook has a little application called Networkedblogs that lets you pull your blog entries into your Facebook page.

 Since you need to use more than one social medium -- but NOT that many more, please! -- these helpers are a great timesaver. And just to remind folks we advise that a blog,  Facebook and Twitter are the only ones you need. And of course, you're sending regular enewsletters via a service like Myemma.com (we're an agency for them and can help you set it all up) is also essential to your marketing plan.

That's all you need to be completely plugged in.

Adding Linkedin is ok if you want a professionals only network, too, and Flickr for photo sharing if that interests you. No more! Don't confuse the issue; those sites suffice.

 Another time saver Hall suggests is not to "e-mail back or talk to every single person that responds to your post or that thanks you online for posting something. The easiest way to stay connected yet not get overwhelmed is to only respond to conversations where the person is asking for an answer, further information, or guidance. If they simply post a thank you, let it be. Another effective way to stay on task with social networking is to set up a response system. One or two days a week, set aside 15 to 20 minutes to respond to your social networking e-mails and posts."

Read the full article here on msnbc.com where the article recently was published.

Our favorite business card vendor is having a sale!

Photos you can use on your jewelry blog without breaking the law…

Getting serious about blogging? Want to blog about more than your own work? Love fashion so you want to comment on fashion designers and their trends?

Read this article on the Fashion Bloggers blog and learn how to find and use other people's images correctly!

"Sure there are loads of bloggers who lift images from other sites, but due to copyright infringement laws, they may be breaking the law, and vulnerable to lawsuits. Yuck. So which images can you use? "  Jennine Tamm of Independent Fashion Bloggers

Image by Digital Sophia

Scholarship App Ready to Revere Academy's Jewelry Masters Symposium 2010

This scholarship honors Mort Abelson, who was instrumental in promoting the American designer jewelry movement. The winner receives all expenses paid (tuition, fees, transportation and lodging) in San Francisco for any class during Revere Academy's annual Masters Symposium, April 2010.

To see more about the Masters Symposium classes available, go to http://www.revereacademy.com/classes/symposium.

JURORS: Alan Revere and Cindy Edelstein

ENTRY DEADLINE: December 1, 2009 11:59 pm (MST)
ELIGIBILITY: The contest is open to anyone in the United States and Canada. Jurors will be looking for an individual whose work exemplifies original, innovative, high quality jewelry design.

TO APPLY: Online application through callforentry.org (CAFE) at https://www.callforentry.org/festivals_unique_info.php?ID=381&sortby=fair_name&apply=yes Registration on CAFE is required.

$25 entry fee.

Applicants will be notified via email by December 16, 2010.
For more info, go to: http://www.revereacademy.com/guide/scholarship/mort-ableson-scholarship/

Special Thanks
This unique scholarship was funded by designers, for designers. At a gathering in 2007 to celebrate the thirtieth anniversary of the New Designer Gallery, an auction was held to raise funds to honor Mort. Over 50 past participants of the New Designer Gallery and other jewelry artists donated a piece of their work to be auctioned, with the proceeds used for the scholarship. The artists/donors all wanted to acknowledge and thank Mort for his support in a way that perpetuates his energy and insight and helps up-and-coming jewelry designers. By paying back with their own creations, these generous artists are completing the circle and are paving the way for the next generation of jewelry designers. Go to http://www.revereacademy.com/guide/scholarship/mort-ableson-scholarship/ to see a list of donors.

Robert Lee Morris awarded for his lifetime achievement in silver jewelry designs

 Silver Marketing International (SMI) has honored Robert Lee Morris with the prestigious “Designer of Distinction” award. Celebrating Morris’ 40 years of unsurpassed artistry in silver and his 11 years as one of QVC’s premier jewelry designers, the award was presented at QVC in West Chester, Pa. on Saturday, August 29^th.

 

The ceremony, which was in conjunction with Morris’ QVC appearance in the Sterling Designer Gallery broadcast was led by Michael C. Barlerin, director of the SMI.

 

“There could not be a more appropriate recipient of SMI’s inaugural ‘Designer of Distinction’ award than Robert,” Barlerin said. “His work over the years reflects the forefront of jewelry as wearable art.  While Robert has earned multiple prestigious honors and awards in the fashion, accessory and jewelry industries, his passion for silver and his pure, sensual and iconic work in this magical metal remain his hallmark.”