Twitter is a mini-typhoon of marketing chatter bringing with it a lot of real and perceived value. I'm getting the hang of it and can see its' potential and other jewelry folk like Michael Schechter of Honora Pearls and Daniel Gordon of Samuel Gordon Jewelers have really captured its power.
It starts with a few self-promotional tweets and it can move on to regular communication with key customers or vendors and even twitter-based promotions like tweetups (live meetings amongst twitter fans) and scavenger hunts for your customers with jewelry prizes. There's a lot here - and it could mean good business.
Who’s Driving Twitter’s Popularity? Not Teenagers - NYTimes.com.
It starts with a few self-promotional tweets and it can move on to regular communication with key customers or vendors and even twitter-based promotions like tweetups (live meetings amongst twitter fans) and scavenger hunts for your customers with jewelry prizes. There's a lot here - and it could mean good business.
Who’s Driving Twitter’s Popularity? Not Teenagers - NYTimes.com.
Another reason that teenagers do not use Twitter may be that their lives tend to revolve around their friends. Though Twitter’s founders originally conceived of the site as a way to stay in touch with acquaintances, it turns out that it is better for broadcasting ideas or questions and answers to the outside world or for marketing a product. It is also useful for marketing the person doing the tweeting, a need few teenagers are attuned to.
“Many people use it for professional purposes — keeping connected with industry contacts and following news,” said Evan Williams, Twitter’s co-founder and chief executive. “Because it’s a one-to-many network and most of the content is public, it works for this better than a social network that’s optimized for friend communication.”
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