Cause Marketing For Jewelers -- Luxury with Meaning

Here's another example we found this week of promoting luxury with meaning (and on a budget) -- that's the ticket for the new consumer.

"On it's 125th anniversary Bulgari is supporting Save The Children's global campaign 'Rewrite the Future.'

This silver anniversary jewel: $290

Bulgari will donate $60 from every sale to Save the Children."

Really? Bulgari at under $300 AND a donation? It's a brave new world alright.

Comments

[Diamond Wedding Ring]

Thanks to give these type of information