Ever since that New Luxury Market webinar mentioned in my previous post I am finding evidence to support Pam Danizger's predictions in every publication I pick up.
Here, evidence #1 from Sunday's NY Times, a full page ad from DeBeers:
Here's to Less.
Our lives are filled with things. We're overwhelmed by possessions we own but do not treasure. Stuff we buy but never love. To be thrown away in weeks rather than passed down for generations.
Perhaps it will be different now. Perhaps now is an opportunity to reassess what really matters. After all, if everything you ever bought her disappeared overnight, what would she truly miss?
Brilliant, no? A marketing conversation you can adopt for your own treasured work???
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