Jewelry Business Guru by Cindy Edelstein

Revere Jewelry Academy Offers Scholarship

For the second year, the Revere Academy of Jewelry Arts  in downtown San Francisco will offer a complete scholarship for a 3-day class to the winner of its new scholarship contest. The winner can chose from about eighty short classes offered each year in a range of subjects, including fabrication, design and setting.

The scholarship contest is open to anyone who has not attended the Revere Academy before. The winner receives full tuition plus airfare from anywhere in the U.S. as well as lodging, and kit fees.
Applications call for a statement of why the applicant wants to attend the Revere Academy and examples of previous artwork or handwork in any medium.

The Academy will accept on-line applications from May 1 to October 1, 2008 and the winner will be announced November 1, 2008. For more details, visit revereacademy.com.

Judging the World Gold Council's Blue Ribbon Collection - Contest and Publicity Event in One

[seen in photo is just ONE of three tables worth of jewelry to judge]

A few weeks ago I was invited to be on the World Gold Council's Blue Ribbon Panel to choose their juried collection for the year. The collection is published in a beautiful catalogue distributed to American
retail buyers during Vegas market week, as well as via direct mail throughout the year. 

The call goes out to all designers to apply -- and they had a lot of takers. See the photos -- it seemed like there was a mile of entry trays to get through! That's a lot of jewelry to review and evaluate in a short amount of time. The panel consists of editors and trade folks like me. It was a daunting task to rate more than 150 collections.

But I learned a lot. I knew most of the applicants (about 7 out of 10) and it was interesting to see what they chose to send. Several terrific designers sent mediocre collections -- either too few items or not their most dazzling -- and I feared their votes would reflect that. And in fact, they did. I heard from a few folks who didn't get chosen and I wasn't surprised.

[TIP: Try not to mess up an opportunity. Sometimes it's better to pass than to send less than your best. And sometimes it's better to be in it any way you can. How to tell? Ask your friends, call me or another trusted expert... ask the sponsor. If you send less than your best you're apt to get your just rewards.]

The product photography is also used to produce a durable trend look book which is distributed to consumer and trade editors and journalists, as well as to celebrity stylist throughout the year.  The selected designs are also displayed at the World Gold Council booth in Vegas each year, which often serves as a first stopping point
for retail buyers looking to increase their gold inventory with innovative new styles.

On Facebook yet? We Just Started a Group so Join Us

So... are you on Facebook? Linkedin? Any social networking sites?

According to recent reports there's more than just kids on these networking sites. A BusinessWeek article entitled "Fogeys Flock to Facebook" says:

Facebook, the online hangout for college kids and recent graduates, is growing up. The site has amassed an audience of 33 million Web users, initially by catering to well-scrubbed kids who use the social network to nudge their friends, share photos, and swap music tips—all while consuming ads from Gen Y brands like Apple, Jeep, and Red Bull.

Lately, an influx of older users—professionals in their 30s and 40s, many in high-tech—is changing the face of Facebook. Among Silicon Valley executives, journalists, and publicists, Facebook has become the place to see and be seen. And it's not just tech. Consulting company Ernst & Young's Facebook network boasts 16,000 members, Citigroup's (C) claims nearly 8,500.

Well, we never want to be at the tail end of a trend so we set up a Facebook network, too!

You can join our Facebook Group, Designer Jewelry Business Savvy,
by going to: http://www.facebook.com/group.php?gid=13070097340

Of course you'll have to join Facebook first but ... why not? Make it all about your business and your designs (not what party you went to or whom you're dating!) and see what you can do with it. Don't expect a lot overnight but hey, you gotta be in it to win it. And this is certainly a forward thinking place to be!

Let's see how big a network we can make of professional jewelry designers seeking to promote their own businesses. Friend me on Facebook, join our group and most importantly......tell your friends. The more people in our Group the more important jewelry designers will look on searches.

See You In NYC at MJSA Expo next Monday, April 14th

Join me for some great brainstorming and networking at the MJSA Expo in NYC next Monday, April 14th... we're sure to come up with something that can make a difference for you in your business right now.

I'll be on two panels during their education sessions:

MONDAY, APRIL 14, 2008 

9:30 – 11 A.M.

M1:  75 Business Tips in 75 Minutes Panel
Cindy Edelstein, Jeweler’s Resource Bureau; Chris Ploof, Chris Ploof Designs; Mark Shipman, Rio Grande; and Andrea Hill, Hill Management. Moderator: Rich Youmans, MJSA.
Business knowledge can be less than riveting, but when it’s delivered in 60-second sound bites, you’ll find yourself truly engrossed! Business experts will give you power-packed, solid business advice you can apply and benefit from right away. This panel is sponsored by Clasp.

2 – 3:30 P.M.       

M5: Design Track: Profiting By Design Panel

Marlene Richey, author, designer, and business expert; Cindy Edelstein, Jeweler’s Resource Bureau; Chris Ploof, Chris Ploof Designs; and a representative from Jeweler's Mutual Insurance Co.
Learn how design can promote your bottom line from industry experts who will discuss web building, promotion, legal issues, and more.

There's time in the middle of those two sessions for a coffee or two -- email me if you want to have a free 5-minute personal brainstorm session. Members of our  jewelersresource.com  JRB Network get the first shot at these  opps but everyone's welcome! I'll be happy to book as many brainstorms as possible!

See you next week at the Javits Convention Center in NYC. Learn more about Expo at the mjsa.org website.

[TIP: Getting out and meeting peers and industry leaders at trade shows and seminars are invaluable opportunities to meet helpful folks, learn something new and gain valuable insights. You've got to get out as often as you can because your business needs you to make connections. MJSA Expo is a trade show of suppliers for you to shop as well as a chance to network and learn during the seminars. GO!]

Deadline for WJA DIVA Design Contest Online Entries is April 18th

For the second year in a row the Platinum Guild International is the sponsor of the Women's Jewelry Association's DIVA competition will celebrate the cool beauty of platinum. One category adds the excitement of natural color diamonds, too.

See the website for the 5 categories you can enter (online) with either a rendering or a finished jewel.

New this year is our online entry system -- which only has 1 requirement. You must enter a specifically sized digital image of your design. It's easy. Don't let techo-phobia keep you from entering!

For information please contact DIVA Competition Chair, Cindy Edelstein at 914-738-8485 or [email protected].

[TIP: Design competitions help you garner free publicity for your name, business and designs. Take every opportunity you can to get your name out there -- it can only help!]

Couture Pavilion Hosts High Tea for Editors

At the JA NY Winter Show a few weeks ago we had a great time organzing a High Tea for editors and industry VIPs.

It was a great event where over 70 Couture show designers debuted their new Spring Picks for the crowd. Most of the items were on display for the editors while many more were in the handout.

Trends that emerged were:

Rose gold
dangling earrings
big gemstone pendants
floral themes
brushed metal
hammered textures

Couture and the Couture Pavilions is the destination for high-end jewelry design and is the perfect confluence of the best brands shopped by the best retailers in the best environment. 

Colored diamonds were also seen often -- browns, champagne, pink, yellow and some greens and blues, too! The Natural Color Diamond Association brought along a great collection that showcased simple little stud earrings all the way up to major society jewels in all the warm shades. Rob May of NCDIA gave a great talk, too, about the emerging trend for color in diamonds.

earrings by Shaesby -- cool colors and  great dangling scale!

Ethical Jewelry Handbook Now Available

Reflective Images, a designer jewelry firm, announces the free Ebook for the jewelry trade entitled:  THE ETHICAL JEWELRY HANDBOOK:  A Resource Guide for the jewelry sector wishing to adopt exceptional standards and radical transparency:  Fair, Responsible, Ecological (FRE) System.

The book provides articles and information for those in the jewelry sector wishing to be more ecologically and socially responsible in their business practices.  It is also a handbook which explains how any company can implement the FRE System, which offers customers a detailed insight into the supply chain, from the mine to the showroom, for all components of every finished piece of jewelry the company sells.

FRE empowers customers to make decisions based on a product’s: F= Fair labor; R= Social Responsibility and E=Ecological impact.  It’s an "open source" model, said Marc Choyt, President of Reflective Images and author of the work.  "If the Fair Labeling Organizations (FLO) are analogous to a closed operating system, such as Microsoft, our FRE system is analogous to Linux. Any jewelry company can make it their own,” said Choyt.

Marc Choyt writes about ethical jewelry issues at www.fairjewelry.org/.