This past season I was privledged to judge three major industry design competitions.
I have a lot to say about the experience but the most important thing I must impart to you is ...
TAKE GOOD PHOTOS!
You would be surprised to know how many designers don't take professional photographs for their entries in design competitions. Presumably, they want to win those contests so why don't send the best representation possible? It's shocking.
You need to know:
- judges judge the quality of your entry as well as the jewelry
- your image is being shown for a very short time in between other images that might be of FANTASTIC quality
- if judges can't see your work well they can't score it high no matter what great attributes it might have
Bottom line: if you're not a professional photographer -- HIRE ONE! Your marketing image is too important to cheap out.
Comments