Great article that should entice you to join the twitter-generation:
"As Twitter grows it will increasingly become a place where companies
build brands, do research, send information to customers, conduct
e-commerce, and create communities for their users. Some industries,
like local retail, could be transformed by Twitter." read full article [fixed link]
(shout out to blogger Carrie Soucy for leading me to this article!
Ms. von Furstenberg added that "last season’s woes were caused in part by a glut of inventory. For Fall 2009,
she said she dropped some stores from carrying her line, although she
declined to name specifics. 'What we need to do is shrink the supply
and create the demand. It’s as simple as that.”
“Optimism, optimism, optimism. It’s crazy to think that things are
going to to stay the way they are,” Mr. Kneen , Creative Director of Banana Republic, added. “But if you don’t
change with them, then you’re not going to be around.”
Ah, Tucson in February -- great weather, great things to see at the dozens of gem and bead shows and now, great education, too!
We're bringing our unique designer business workshops to Tucson this year -- Feb. 4-6 -- to help designers gain valuable insights and skills to go along with their new materials and components. First time in Tucson, we usually do this in NYC, and first time we're hosting so many in a row.
Thursday, February 5, 2009 9:00am - 11:20am #3. Building Your Marketing Toolkit w/ Cindy Edelstein
12:00pm - 2:20pm
#4. Craft Fairs, Trade Shows and Personal Appearances: How to "Show Up" for Success w/ Marlene Richey
Friday, February 6, 2009
9:00am - 11:20am
#5. How to do Your Own PR w/ Cindy Edelstein
12:00pm - 2:20pm
#6. The Art of Selling w/ Marlene Richey
3:00pm - 4:30pm
#7. Profiting from an Online Presence w/ Cindy Edelstein and Larry Chasin, Ideal Diamond Solutions
We're also offering one-on-one speed coaching in the afternoons to help you put your plans into action. Bring your designs, plans, marketing materials -- whatever you need input on -- and we'll consult right there on the spot for the special rate of $2 per minute -- talk as long as you like.
Workshop registration is on the Manning House website and consultations can be booked via email to firstname.lastname@example.org.
There's also fun to be had in Tucson so we hope to see lots of designers at: Contemporary Deign Group's Annual Awards Dinner - Wed. 2/4 GemJammin' - our industry's own ad-hoc garage band playing at The Hut - Thurs. 2/5
Coming to Tucson in February? Please come visit us at our first Jeweler's Resource Bureau's Designer Marketing Academy -- three days of designer jewelry business seminars conducted by me and Marlene Richey.
We're running it at the beautiful, historic Manning House during the Manning House Bead Show. The Manning House is located in downtown Tucson near many of the best gem shows -- see their website at www.mhbeadshow.com.
Wed., Thurs, & Friday, February 4-6, 2009.
Our classes are for all designers -- not just those that work with beads. We are using this beautiful space for seven classes to help you "grow and prosper" (our company motto!).
Learn how to start and run a jewelry design business while growing your marketing and sales acumen. It's one thing to make beautiful jewels and it's quite another to make a living at it. If you want to get your handmade jewels into the hands of others and turn a profit by doing that then these are the classes for you.
Take one, two, three or all seven classes and ramp up your business for the new year. Special pricing is available for multiple classes.
You'll be more prepared to take your business further than you ever have and increase your sales and marketing exposure, too. You'll connect more with retailers, consumers, editors and all sorts of business entities that can help you grow and prosper.
We're offering Speed Coaching sessions with either or both of us each afternoon for one-on-one advice at the special Manning House Bead Show rate of $2 per minute. Bring your portfolio, your designs, your marketing materials and anything else you want feedback on. Book early so as not to get closed out! To book, send an email to Cindy@JewelersResource.com.
Our Academy classes:
How to Make a Living at Your Art (beginners)
Defining Your Brand Identity (good for all levels)
Building Your Marketing Toolkit (good for all levels)
Craft Fairs, Trade Shows & Appearances: How to "Show Up" for Personal Success (good for beginners and new to shows)
How to do Your Own PR (good for all levels)
The Art of Selling (good for all levels)
Profiting from an Online Presence (good for all levels)
My friend Beth Schoenfeldt, who was a founder of Ladies Who Launch, is on to a new, great idea to help women entrepreneurs of all kinds. It's called Collective-E (E for Entrepreneur, Excitment, Energy, Excellence....Etc.) and it's going to offer networking, education and more.
Their site will be live in a week or so http://www.collective-e.com/ -- but now you can go there to sign up for their free, helpful enewsletter.
The party was hosted at a great space on 23rd Street in NYC called In Good Company which offers shared workspaces for women entrepreneurs. They also offer seminars and networking, too. What a great idea if you need infrequent desk space or meeting room space in NYC.
If you get lonely in your solo studio -- these are two great ways to get out and connect!
free e-newsletter Tip of the Week (sign up from our homepage)
and of course, our content-rich member's only portion of our site www.jewelersresource.com which has several hundred savvy designers subscribed
Coming in the second half of the year is a brand new website that will help consumers and retailers source your work, an affordable web developer package if you don't have your own website yet AND an affordable advanced custom website that is fully e-commerce enabled.
This is all happening thanks to our strategic partnership with the guys at Ideal Diamond Solutions - a new internet company specializing in the jewelry industry (the lead dogs are industry pro's turned internet gurus). The basic Ideal Diamond Solutions web platform is for retail jewelers to gain market share online with a fully integrated ecommerce back-end that has a virtual diamond inventory as well as a virtual designer inventory sponsored by us.
You'll learn more about this soon. But you're going to love how we hook you up to dozens if not hundreds of great retailers automatically. To everyone's benefit.
Also coming soon are two live events for designers seeking advanced business knowledge that is specific to a designer jewelry business.
After a 2 year hiatus we're bringing back our DESIGNER DAY Business Conference for Jewelry Designers. It will be in NYC in the first quarter of 2009. Keep checking with us on content and speakers -- and feel free to drop us a line or comment on this blog with ideas on what kinds of sessions you'd like to see us produce.
Tell us what you need to learn and we'll find someone to teach it to you.
Secondly, we're getting a lot of request for a higher-level event where designers can get more personalized attention and more indepth knowledge. So we're planning our first-ever DESIGNER BUSINESS SUMMIT with two-days of personalized attention for several key business gurus (specializing in marketing, sales, finance, legal and production) with lots of time for networking and brainstorming.
The DESIGNER BUSINESS SUMMIT will be capped at just 35 attendees -- so if this intrigues you please send us an email, too, to be sure you get the information and earlybird sign up form.
As always, feedback is vital to us so that we can serve your needs best.
I've had an interesting day here at the Jeweler's Resource Bureau... several consulting sessions in one day. When I work with clients one-on-one like this I definitely get "in the zone" when we're brainstorming. Ideas, connections and lessons just start spilling over and I'm dying to figure out a way to share those spur-of-the-moment pearls with the rest of my clients, website subscribers and blog readers.
So here goes.... I'm going to throw out some ideas to see what percolates with you. Please add your thoughts to the comments section, if you're so moved.
A lot of our topics today circled around the idea of check lists, procedures and timelines for specific tasks you have to perform all the time.
Like getting ready for a trade show. Not just the packing list but a real timeline with check boxes for what to do 6 months in advance, 4 months, 3, 2 and so on right up until and through packing your suitcase. While most of us know what we're doing (at least as far as packing a suitcase for a week long trip) wouldn't it be better to click to auto-pilot and follow a checklist so that your brain could be used to better use than working on remembering to pack your pajamas. Best example I could think of since I forgot to pack PJs on my last trip, so focused on client-centric outfits and taking enough shoe choices to fend off blisters and swollen ankles (didn't work, feet were miserable all 9 days regardless of the extra suitcase of shoes. Trade shows are merciless on your feet.)
And then there's checklists for doing your own publicity. Again, what to do first (figure out your news angle) and then what steps to take from photography to writing to licking the envelopes (or clicking send). Ever forget to label the slides or CD until after you sealed the envelope?
Surely you could remember all the steps but would you be more efficient if you followed a checklist rather than relied on memory to get it done? Wouldn't a checklist eliminate oops like this that can zapp your self-confidence and tank your professionalism?
I've heard recently that you lose up to 20 minutes of productivity by multi-tasking. Every time you break your concentration on a task to answer the phone, respond to an inbox beep, etc., it can take you up to 20 minutes to get back to the exact point at which you were interrupted. That must be true for projects that can be done in stages -- like packing -- where you get distracted by something and forget you hadn't packed PJs yet.
Continuing on this theme how much time (and attention) do we lose by not being more organized. Standardizing our non-vital operations -- I'm sure your vital ops are well designed like your manufacturing process or how and when you take care of your casting/services et al --- so that more things can be done by rote. Again freeing up your brain to concentrate on things that really need concentration.
Do you start your day with a plan?
Do you have a realistic To Do list that let's you actually have a chance of completing it that day -- or do put everything you have to get done EVER (short of "buy burial plot") on one list so that it's never complete and you never get a sense of satisfaction?
Do you answer every call or email as it comes in or do you reserve that for a concentrated, and designated time?
Do you make spreadsheets, charts, check lists? Or do you wing it each time since you're smart enough to be a good winger?
As a lifelong winger -- with a fair amount of lists but by no means enough -- I am beginning to really see the pattern.
The most effective and successful designers I know are also the most efficient.
I was in awe recently over one designer business owner's new spreadsheet-and-client-file-binders system they used with their trade show appointments. They were so prepared for each client appointment that they sold more jewelry and made more use of their time than at any previous show.
Another designer's daily schedule of organized, repetitive actions had me stunned. He found success in ritual and so starting his day the same every day, reviewing goals and creating a daily list (with reasonable, accomplishable To Do's) and meeting with staff -- every day the same way helped keep him and his team on track and more efficient. And most importantly, it did not quelch creatvity -- it freed them up to be more creative where it counts. At the bench.
Most creative types resist routine and structure but most successful types thrive on it. So the key must be to create systems that support creative thinking.
Jewelry Designers have a great opportunity to enter a contest that awards their smarts rather than just their designs. You could win up to $10,000 as
part of Martha Stewart Living's second annual Dreamers into Doers
Awards --and appear on "The Martha Stewart Show"!
From May 2nd - July 11th, we're accepting entries from anyone who has
turned a dream into reality, just as Martha did when she published her
first book, "Entertaining."
It sounds easy, you just send a 250 word essay telling them how you've turned a dream or hobby into a career. Be sure to include photos of your project or business.
1 grand-prize dreamer will win $10,000 to expand her business and Vacation for a Lifetime with Wyndham Vacation Ownership
inspiring finalists will each win $1,000 and a week-long vacation at
the spectacular Wyndham Rio Mar Resort + Spa in Puerto Rico