There will be consequences if you don't understand the rules and the stakes of Facebook Places. Love it or hate it, you'll need to understand it, says guru B. L. Ochman in her latest blog post.
Individuals have to jump through hoops to opt out of Facebook's new Places feature, and companies better follow the complex rules to opt in.
Places is NOT like Foursquare or other GPS services , she points out.
Sounds a lot like Foursquare, Gowalla, Yelp and Booyah - until you consider that Facebook user's typically provide far more personal details, including photos, videos, relationships, employment and educational data.
Individuals need to change their privacy settings --again! --- to opt out of the tagging feature that lets friends tag you at a place (like the bar when you're supposed to be visiting a sick friend or your favorite bakery when you're supposed to be on a diet...or worse!) and let's your tag be seen by everyone else that checked into that place. Who wants to run into a business associate when you're at the water park?
Businesses, particularly retail businesses, NEED to opt in and reserve your business name here. You don't want the chance to lose it.
read the whole blog, including this point:
B.L. Ochman's blog: The implications of Facebook Places - for business and for you + how to opt out..