Celebrated jewelry designer Neil Lane and Kay Jewelers today announce the launch of Neil Lane Bridal™, a collection of 36 vintage-inspired engagement and wedding rings. Each ring is designed by Neil Lane and hand crafted, assembled, and finished by skilled artisans, with diamonds that were hand selected by Kay, said the press release.
“We are thrilled to launch the new Neil Lane Bridal collection at Kay Jewelers,” said Mark Light, President and CEO, Kay Jewelers. “Partnering with Neil Lane, we have created a one-of-a-kind bridal collection for our Kay customers that reflects Neil’s immense talent for intricate design and passion for style and glamour.”
The Neil Lane Bridal collection features 36 engagement and wedding rings, grouped in the following themes: Energy, Timeless, Essence, and Harmony. Prices range from $2,599 - $7,799. The collection is available at select U.S. Kay Jewelers stores and online at kay.com.
Far cry from what Neil usually offers ... what do you think of this kind of brand extension?