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December 09, 2009


48% of those who come in contact w/ a brand on Twitter went on to search for more info, according to this great piece by Brian Solis -

Word-of-mouth has always been a natural and essential part of the jewelry business. The difference is now these words are being spread on a global scale and at the speed of light.

Additionally, with the increasing popularity and adoption of location based social networks, such as Foursquare, there is great potential for inviting more traffic and increasing brand awareness.

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