Here's a quck blog post from Veronica Wei Sopher an employee at Ben Bridge who turned herself into @BenBridgeGirl a clever, engaging "trust agent" for her company who tiptoed carefully into cyberspace to become the voice of her company.Her rationale?
"Why am I doing all this? Because I’m a “trust agent” (hat tip to Chris Brogan and Julien Smith). I believe this is the next move that will truly set Ben Bridge Jeweler apart in customers’ eyes. So many people are ready to hear from and rally around Ben Bridge. Amazing things happen when a company begins speaking with a human voice instead of a corporate one. Frank Eliason has done it for Comcast. Scott Monty has done it for Ford. Richard Binhammer has done it for Dell. I know I can do the same for Ben Bridge Jeweler. "
Hats off to Veronica, a beacon of enlightenment. Follow her on twitter and see what the fuss is about!