The recession has chilled the spending of even high-end customers. Unity Marketing, a luxury consumer research firm based in Stevens, Pa., provided WWD with a look at the top, midtier and discount stores where consumers with annual incomes of $250,000 or more said they’ve been shopping. “The stigma attached with shopping down-market is gone,” said Pam Danziger, president of Unity Marketing.
Topping the list is Target (46% said they'd shopped there in the past year) followed by Costco, Macy's and then, finally, the old-luxury standard Nordstrom (31.9%). You can see the whole list on WWD.com. Don't worry, Neiman Marcus and Saks made the list but so did J.C. Penny and Walmart!