What a great way to gain some attention and help out a good cause -- or three of them as the case is with NYC jeweler Greenwich Jewelers. And they're auctioning jewels from some of our favorite designers: Melissa Joy Manning, Dana David, Jamie Joseph, Suzanne Kalan and Toby Pomeroy.
Bidding ends April 25th -- that's this Saturday so hurry!
They are having a silent auction instore and bids are welcome via email, too, to raise money for:
Dress For Success ( www.dressforsuccess.org )
Hope for Kai( www.hopeforkai.com )
Planned Parenthood ( www.plannedparenthood.org )
This event is in honor of "Sparkle Week" -- a week-long publicity campaign in NYC created by the National Jewelry Institute. New York City Mayor Michael R. Bloomberg issued the official proclamation on April 6 as a way to promote jewelry sales in time for Mother's Day and other spring gifting events. It's akin to Restaurant Week and Spa Week where businesses offer special promotions to entice customers and raise awareness.
TIP: It's a great idea for any industry, group or likeminded folks to band together for a bigger promotion than any one can create on their own. An auction here, a sale there, an exhibit over there and boom! you've got yourself a big join promotion. Can you do this in your area?