I'm sitting at my desk, reviewing the100+ jpgs that are the entries for a design competition. That's how it goes now with some competitions and many juries, we're not all in a room reviewing slides but sitting at our own offices reviewing a CD.
I assume everyone has entered their best design from the past 12 months -- that's usually the first criteria of entering a design competition. When you can enter just 1 or 2 designs - I assume they are what you're most proud of and feel can best compete against your peers' best designs.
So why am I seeing so many bad photographs? And some work that is truly redundant?
Why put forth in lousy form something you consider your best art?
Why enter something that is so common -- do they not know better? Do they not read the trade magazines or shop the competition, so to speak, by reviewing what's already out there? Why not?
Designers need perspective in their businesses -- especially these days -- and to know what's going on out there and really think about context. What you send to a contest may not be what your wholesale buyers are most interested in and they both may differ from what a consumer would be most attracted to when shopping for herself.
Advice for the day: think of the right context for each scenario. Get the right perspective.
|1.||characterized by verbosity or unnecessary repetition in expressing ideas; prolix: a redundant style.|