Okay..... here's my last red carpet post for the week:
"Admit it; hardly anyone watches the Oscars or the Emmys to see the awards being doled out (Best Lighting anyone?). No, we mostly watch because we love to see the pre-show action on the red carpet. While the viewers tune in for the entertainment value, for many companies, the red carpet can translate into lots of greenbacks. A celebrity who wears their product, and who gets a close up on E!, an interview with Joan or a write-up in the papers the following day can be worth millions to a firm. But just how do these products end up adorning the necks, arms and ears of the stars – and is it all it’s cracked up to be? IDEX Magazine Editor-in-Chief Danielle Max talks to three experts about the big name game."
Read full article on IDEX Magazine's website.
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