Last night I attended a lovely soiree at the Waldorf Hotel in Manhattan to learn more about the World Jewelry Center -- an amazingly ambitious new project in Las Vegas.
The World Jewelry Center is a 50+ story tower planned in a new area of Vegas called Union Park. Most of the building will be business-to-business office condo's offering jewelry companies from around the world state-of-the-art office space. Internationl firms as well as domestic businesses are expected to fill the building with companies of all sectors from gems to manufacturers to designers and more. They've gotten more than 100 signed letters of intent to buy office space.
A retail center is planned too -- giving some of the manufacturers in the tower the chance to have retail of their own. An inevitable concept, most in the industry say, and a cause for alarm to traditional retailers.
I was most interested in the planned Jewelry Museum and event space. I'm picturing designer lectures, conferences, museum exhibitions...... all designer all the time! [TIP: Stay tuned to industry news even if it doesn't seem to fit you at the time. Our favorite fortune cookie states: man who wakes up famous -- has not been sleeping]
But this could be an awesome opportunity for designers who might want to join this "brave new world" -- a new international business center that could rival every other. If this piques your interest don't be shy in contacting Bill Boyajian, managing director, at bboyajian@worldjewelrycenter.com.
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