Do You Know What Swag is?

Swag = free stuff given at swanky events for promotional opportunities

Basically, it's a party goody bag for adults. You've heard about them after the Oscars and other "red carpet" events -- gift bags/baskets filled with all kinds of goodies companies paid the event planner to give to you. If you're a celebrity.

Going along with the swag bag is the swag event -- "lounges," "bars" and open-house like parties hosted by companies or by swag-organizers to get celebs to come get their free stuff ... for the price of a photo with their branded free stuff.

The Emmy's are coming up so here's one way a big jewelry brand has gotten some celebrity exposure -- and managing to take Eco-Friendly (buzz word of the year) very upscale.

Read about it all on swagtimeblog.com:

My Heart is on Fire at the Green with Envi Celebrity Gift Lounge

Emmy week kicked off in high style with the Hearts On Fire "Green With Envi" Celebrity Gift Lounge.  Held at The Peninsula hotel in Beverly Hills, the lounge celebrated not only the upcoming 59th Annual Emmy Awards, but also focused on Hollywood's growing eco-consciousness.  The goal of the lounge was to demonstrate and educate how products can be luxurious and environmentally friendly.

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Eco-friendly/Green/Conflict-free is a huge upcoming trend for jewelry. I've heard of 4 designers who have made eco-friendly specific jewelry lines (reclaimed gold, certified conflict-free diamonds, etc.) and a few others who are positioning what they already do as friendly since it's using raw elements (no nasty emissions were created in the processing) or antique parts (recycled). As previously mentioned in this blog a few weeks ago -- ABC Carpet & Home, which sells a lot of jewelry, has just created an entire Eco-Friendly jewelry inhouse boutique.

I hope you've got something green in your upcoming collections besides tsvaorites and emeralds!