Bergdorf Goodman was rated the most prestigious traditional luxury retail brand in the 2007 Luxury Brand Status Index survey from the New York-based Luxury Institute. Sister brand Neiman Marcus was rated second while Nordstrom rated a close third. Bergdorf Goodman was rated the most prestigious traditional luxury retail brand in the 2007 Luxury Brand Status Index survey from the New York-based Luxury Institute. Sister brand Neiman Marcus was rated second while Nordstrom rated a close third. "This category rankings are generally stable, although the addition this year of ratings for the growing luxury e-tailer category changes the overall ratings dynamics significantly," said Milton Pedraza, chief executive of the Luxury Institute. "Wealthy consumers tell us that highly exclusive e-tailer Vivre outscores all traditional luxury retailers when the sub-categories are combined. No other e-tailer comes close. While smaller, and not as well known, Vivre has managed to become a highly exclusive e-tailer at a transitional time in the history of luxury when wealthy consumers tell us that a trusted brand, exclusive product relevance, convenience, and security are the hallmarks of a great luxury retailing website, and that offline presence matters far less than executives believe." Traditional Luxury Brands rated (alphabetically) were: Barneys, Bergdorf Goodman, Bloomingdale's, Brooks Brothers, Neiman Marcus, Nordstrom, and Saks Fifth Avenue. Online-only e-tailer Luxury Brands rated (alphabetically): Bluefly.com, eLUXURY.com, and Vivre.com.
-- JCK-Jewelers Circular Keystone, 6/4/2007 2:28:00 PM
Comments